The Data Protection team at the practice includes Dr Manish Chitnis and Dr Shilpa Chitnis. If you have any questions about how we handle your information, please contact us at compliance@dental-concepts.com.
In this privacy notice, 'we', 'us' and 'our' mean Dental Concepts. We aim to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR), and professional guidelines. We are committed to protecting your privacy when dealing with your personal information.
This privacy notice applies to anyone who interacts with us about our dental services ('you', 'your') in any way (for example, by email, through our website, by phone). You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you.
We collect personal information from you through various contacts (phone—which may be recorded—email, website, post, in-person consultations), or from third parties (parents/guardians, family members, other healthcare professionals, or referring dental practices).
Standard personal information stored with us includes:
The lawful basis for processing special category data (health data) is: Processing is necessary for preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services based on Union or Member State law or a contract with a health professional to enter into a contract.
The lawful basis of processing personal data (name, address, email) is: Consent of the data subject OR Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract.
The retention period for special data in patient records is a minimum of 10 years (longer for complex records). Staff records are retained for 6 years. Other personal data is retained for 2 years after it was last processed.
Dental Concepts is committed to transparency, honesty, and ethical communication in all clinical, financial, and marketing matters. Any information, treatment reference, or product mention provided is designed to support patient understanding and informed decision-making.
All treatment recommendations are based solely on clinical assessment, safety, and patient needs. No treatment is recommended for financial or commercial gain. Sponsorships or commercial partnerships never influence clinical judgement or treatment planning.
We reference dental materials, systems, technology, or laboratory services based on suitability, reliability, and long-term success. Dental Concepts does not receive commission for product mentions unless clearly stated.
Where a commercial arrangement or paid partnership exists with collaborators, laboratories, or manufacturers, this will be clearly disclosed. No business relationship affects the treatment options presented to patients.
Dental Concepts offers patient finance to help individuals spread the cost of treatment. Credit is subject to status, affordability checks, and lender approval. We do not recommend treatment based on finance eligibility, nor do we influence a clinical decision for the purpose of credit uptake. Patients are encouraged to review all finance documents before entering an agreement.
Where required, our patient finance partners are regulated by the Financial Conduct Authority (FCA). If Dental Concepts acts as a credit broker, not the lender, this will also be clearly indicated.
Patient stories, before/after photographs and testimonials represent individual experiences. Treatment outcomes vary depending on clinical presentation and patient-specific factors. Results shown should not be understood as guaranteed.
We uphold all relevant UK dental, advertising and consumer protection regulations, including: GDC Standards for the Dental Team, CQC Fundamental Standards, ASA Advertising and Marketing Codes, and Finance industry compliance. All clinical advice, treatment planning and pricing are carried out independently, with patient interest, safety and ethics at the centre of care.
We share your information with relevant third parties to provide services useful in giving you the best experience in your dental treatments and providing updates/offers. We ensure the third parties we deal with are GDPR compliant. Only adequate and relevant information is shared, and only with patient/team member permission.
You can contact us to know more about these third parties by emailing us at compliance@dental-concepts.com.
Examples of Third Parties include:
We may use your personal information to send you marketing by post, phone, social media, email, and text if we have your permission or a legitimate interest. You can unsubscribe from emails using the link provided or by contacting us to stop receiving texts.
You have the following personal data rights:
Requests by your web browser to our servers are recorded. We record information such as geographical location, Internet service provider, IP address, and browser/device type. We use this information to assess the popularity of web pages and how we perform in providing content. This statistical data does not identify you personally.
We use cookies (which do not collect personal identifiers) and commonly use third-party companies like Google Analytics and Facebook Pixel.
Re-marketing involves placing a cookie on your computer when you browse our website to be able to serve you an advert for our products or services when you visit some other website. If you have consented to our use of cookies, you may see our advertisements on other websites.
You can contact the practice for any comment, suggestion or complaint about your data processing at compliance@dental-concepts.com or call us on 01256 893 517.
If you are unhappy with our response or need advice, you should contact the Information Commissioner's Office (ICO). Their telephone number is 0303 123 1113. You can also visit their website for information on how to make a data protection complaint. Reviewed: 9.4.24
